Have you gone live yet? Have you tried a Facebook or Instagram live session yet? They can be a great way to engage with your audience and show your authentic selves (nobody expects a live to be perfect and if it's not it can create even more warm feelings from your customers!).
Need some more reasons to give it a try? Check out this great article by Hootsuite: https://blog.hootsuite.com/social-media-live-streaming/