A hashtag is a word or phrase preceded by a hash sign (#), used on social media websites to identify digital content on a specific topic.

Adding hashtags can help your content reach new audiences - think of them as keywords for specific topics, products, or locations. Users can follow specific hashtags to stay up to date on topics they are interested in. So even if they don't follow you they might see your content because of a hashtag.

Try adding hashtags that relate to your location, products and services, or trending topics to reach those new customers!