Support local (while social distancing) gift certificate challenge

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One of the easiest things you can do to support small, local businesses in the midst of the Covid-19 pandemic is to purchase gift cards. This keeps cash flowing to the businesses and you can use the gift certificates at a later time, for gifts, or to support those in service.

In order to rally our community behind the 280+ businesses downtown that provide almost 4,000 jobs, Laramie Main Street will be giving away two, $25 gift certificates each week, good at any business in our 28 block district. 

For every gift card valued at $20 or more you purchase at a downtown business between March 16 - April 10, you'll be entered for a weekly drawing of a $25 downtown gift certificate

Step 1

Reach out to your favorite downtown retailer, restaurant, or service provider and see if they offer gift card sales online or over the phone. See our list of businesses.

Step 2

Take your photo with or screenshot of the gift card and tag that business and Downtown Laramie on Facebook or Instagram.  Please don’t share any personal info (i.e payment info) in the post or photo.

Not on social media? Send your contact information with a photo to downtownlaramie@gmail.com

Two winners will be drawn weekly and announced on Facebook and Instagram every Friday, now through April 10th.

Local Businesses Find Creative Ways to Serve Customers During COVID-19

Local Businesses Find Creative Ways to Serve Customers During COVID-19

Originally Posted on March 13, updated on March 16

As Wyoming responds with precautions to prevent the spread of COVID-19, many local businesses are fearful of the negative economic impact that comes with social distancing. While we are all in this together and recognize that public health is a top priority for all, small businesses in our communities rely heavily on social togetherness and foot traffic to sustain operations and wages. 

As a result of these concerns, local businesses are finding creative ways to serve customers. 

The following businesses are offering either curbside pick up or delivery, and over the phone payments.

More businesses are expected to add these services. Be sure to call your favorite retailer, restaurant, or service provider to inquiry about their options.

 What can you, as a consumer, do to support local? 

In an effort to support downtown Laramie’s entrepreneurial ecosystem at this time, which is made up of more than 280 businesses supporting almost 4,000 local jobs, here are a few ideas of how you, the consumer, can support local from the comfort of your home:

👉 Buy A Gift Card: Purchase a gift card or certificate now and cash in on it later! This helps small businesses keep money flowin' through the next 1-2 months and gives consumers a great reason to be local when it's finally time to gather collectively again.

👉 Shop Online or Over the Phone: See something you like on Facebook or Instagram? Call and order over the phone or take advantage of the local businesses with e-commerce via websites. Order from your favorite restaurants and retailers online - have food delivered to your office or items shipped to your home. Many local businesses also have the option to pick up at the door or curb.

👉 Leave A Review: Can't drop the cash now but still want to make sure your favorite local businesses are feelin' the love? Leave a review online and make sure others know just how much our small businesses mean to our community.

👉 Promote Social Media: Like, comment, and share posts from local small businesses. Help them increase their social media engagement so the next time they promote an event or new menu item or special sale, more folks can see it! 

👉 Subscribe: Be the first to know about special tickets on sale, new events, in-store specials, and news from your favorite local businesses by subscribing to their e-newsletter. Help them grow their following by sharing it with your friends and colleagues.

When you shop and dine local, even remotely, you invest local. One of the best ways to build a vibrant Laramie, in spite of economic and social concerns, is to support the growth of our small, locally owned businesses. 

For updates on how downtown businesses are innovating in response to the coronavirus, follow us on Facebook under “Downtown Laramie”. 

Additional resources for community organizations, businesses, and event planners can be found on the National Main Street’s website: 

https://www.mainstreet.org/howwecanhelp/resourcecenter/covid19resources

Laramie Main Street Celebrates 15 years

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Laramie Main Street Alliance (LMSA) is celebrating its 15th anniversary as an accredited Main Street program. March 2005 marked the month that Laramie filed to become part of the National Main Street Program and was admitted later that year in October. Laramie was seen by many as a test community for the Main Street approach in Wyoming  and has proved that this grassroots method, along with enthusiasm from the community, staff, and volunteers can lead to significant revitalization. 

This is an important year for Laramie Main Street...” said Trey Sherwood, LMSA Director, “...not only to share and reflect on the work that’s already been done but to look forward to the future of our organization and downtown.  So many people have made Laramie what it is today and we hope to inspire and involve community members to join in the fun of revitalizing and supporting downtown Laramie.
— Trey Sherwood

“This is an important year for Laramie Main Street...” said Trey Sherwood, LMSA Director, “...not only to share and reflect on the work that’s already been done but to look forward to the future of our organization and downtown.  So many people have made Laramie what it is today and we hope to inspire and involve community members to join in the fun of revitalizing and supporting downtown Laramie.” 

In 15 years, Laramie Main Street has grown from a staff of 1 to 2 full-time and 2 part-time staff and helped 138 net new businesses open downtown, witnessed the creation of 607 net new jobs, documented 365 renovation projects, utilized over 56,397 volunteer hours, and conducted 50 public improvement projects for a total of more than $25 million invested downtown. 

In addition, the organization has, with the help of what was the Downtown Laramie Business Association, has put on 15 plus years of special events, including Brewfest, Farmers Market, Scaramie, the holiday parade, Downtown Mash Up, along with many new events like Small Business Saturday, the Pop Up Art Walk, and upcoming International Flavor Festival.

To kick off the year long 15th Anniversary celebration, LMSA will be hosting open houses at their 115 Ivinson Ave. office, on Tuesday, March 24th. Each session will focus on a different topic and preview how you can get involved in upcoming initiatives. Laramie residents are encouraged to stop by to learn more, talk with the staff, and network with downtown volunteers and business owners. 

8:00 am - 9:30 am - Coffee & Conversation with Downtown Businesses - chat with staff and your peers about small, yet impactful ways your business can make a difference. We’ll also be reviewing Main Street business services and downtown development trends. 

12:00 noon - 1:30 pm - Downtown Reflections -  bring your lunch and engage in conversation with Main Street staff about where downtown has been, and where it is going. Share your memories of downtown, discuss plans and priorities for the future, and ask your burning questions! 

5:00 pm - 6:30 pm  -  Evening Open House for New and Existing Volunteers - want to get more involved, help downtown, and meet great people? Learn more about volunteering and how to participate in our upcoming 15th Anniversary initiatives. 

We hope that we will see you at our office to learn more about where Main Street has been and where we are going in our 15th year!
— Main Street Staff

Sherwood Looks Back on 10 Years as Main Street Director

As Laramie Main Street begins to make plans for its 15-year anniversary, Director Trey Sherwood reflects on her 10 years with the organization. 

In honor of a decade with Main Street, I want to recognize all the volunteers, board members, staff, interns, City staff, councilors, entrepreneurs, and artists who have taken giant leaps of faith with me to invest in revitalizing downtown Laramie. My work, and our success, has been blessed by many hands sharing their time and talents.
— Trey Sherwood

“In honor of a decade with Main Street, I want to recognize all the volunteers, board members, staff, interns, City staff, councilors, entrepreneurs, and artists who have taken giant leaps of faith with me to invest in revitalizing downtown Laramie. My work, and our success, has been blessed by many hands sharing their time and talents”. 

Over the past 10 years, Sherwood has helped over 104 net new businesses open downtown, witnessed the creation of 484 net new jobs, documented 294 private renovation projects, utilized over 36,182 volunteer hours, and conducted 36 public improvement projects for a total of more than $17 million invested downtown. 

From the acquisition of the Wyo Theater in Aug. 2019, to the award winning Laramie Mural Project she co-founded with Susan Moldenhaur in 2011, a $3 million dollar infill project with the City of Laramie and Big Hollow Food Co-op in 2017, to the multiple years of merging all the downtown entities under one organizational umbrella, Trey has been a passionate, tireless advocate for the downtown district. 

As I begin my 11th year with Main Street, I look forward to maximizing our building assets, including the Empress and the Wyo, getting the wayfinding signs installed, adopting design standards for downtown that will preserve the historical integrity of the district, reviving our façade grant program, celebrating our 15 year anniversary, and improving our business services
— Trey Sherwood

Sherwood shared, “As I begin my 11th year with Main Street, I look forward to maximizing our building assets, including the Empress and the Wyo, getting the wayfinding signs installed, adopting design standards for downtown that will preserve the historical integrity of the district, reviving our façade grant program, celebrating our 15 year anniversary, and improving our business services”.

To celebrate, Sherwood is asking supporters to make a tax-deductible investment in Laramie Main Street. Checks can be made out to “LMSA” and mailed to 115 Ivinson Avenue, Laramie, WY 82070 or made online at: https://laramiemainstreet.org/getinvolved

Main Street Hires New Communications Coordinator

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We are thrilled to welcome Jennifer to the team. Her unique skills, creativity, polished images, work ethic and desire to make Laramie a great place to live makes her a wonderful ambassador for our organization!
— LMSA Executive Director Trey Sherwood

Laramie Main Street Alliance (LMSA) has hired Jennifer Power as their new Communications Coordinator. She will be responsible for marketing, branding, public relations, and strategic storytelling on various digital and print platforms for the downtown district.

“We are thrilled to welcome Jennifer to the team”, shared Trey Sherwood, Director of Laramie Main Street. “Her unique skills, creativity, polished images, work ethic and desire to make Laramie a great place to live makes her a wonderful ambassador for our organization!”

Jennifer has a degree in Graphic Design with a minor in Marketing from Appalachian State University, and moved to Laramie after graduating. She worked as an in-house Graphic Designer and Marketing Assistant for 7 years. Her skills include graphic design, photography, website development, social media, email marketing, and overall marketing strategy.

“Laramie’s downtown is a special place for me – I’ve made wonderful friends at the restaurants and bars, bought gifts for my family at the shops, and accepted my husband’s marriage proposal on the downtown walking bridge. I am honored to be using my creative and technical skills to support and enhance the downtown district.” Jennifer said in regards to her new role.

When not working at LMSA, Jennifer is building her small business – Jennifer Power Art & Design. Plus, she enjoys hiking with her husband and dog, attending yoga classes, gardening, and enjoying time with friends.

Happy Holidays from Laramie Main Street Alliance

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As we celebrate the holidays and prepare to dream big in 2020, we invite you to make a tax-deductible contribution that will help us preserve downtown Laramie while enhancing its economic and social vitality! Every dollar spent by Main Street creates additional investment in the district and has a direct and positive impact on the businesses, building owners, employees and residents of downtown Laramie. 

Over the last few months, we've been hard at work on our priority projects, creating a climate downtown for business growth, beautification, and an enhanced visitor experience. In addition to our ongoing efforts to revitalize the district, we've focused on: 

  • The successful acquisition of the historic Wyo Theater 

  • Improving existing and developing new business incentives 

  • Launching “Made on Main” to support and grow makers, boutique manufactures, and the creative economy

  • Reviewing proposed design standards for downtown that will incentivize good design and historic preservation

  • Hosting promotions that increase customer traffic and drive sales

  • Coordinating a series of clean up days to improve the look of the district and infuse a sense of pride among property owners 

  • Redeveloping underutilized space for housing and new businesses 

  • Identifying partners and sources of funds for wayfinding signs Continuation of the murals, bike racks, and farm walls as placemaking projects that beautify and enhance the district 

Thank you in advance for your fiscal support!

Laramie Main Street is a non-profit that relies on public donations to help us meet our mission critical expenses.

Donate & Make a Difference

As a 501(c)3, we rely on public donations to help us meet our mission critical expenses. We are currently raising funds for wayfinding signage, the Wyo Theater, public art, facade improvements, and holiday lights. We also appreciate gifts to our general operations that ensure our economic development, historic preservation, marketing and business coaching services remain free to any entrepreneur or property owner downtown.

Donations in any amount are appreciated and are tax deductible. 

Volunteers are the heart and soul of our revitalization efforts.

From board members who steward our big picture strategies to one-time volunteers that help with special events, we couldn't do it without you!

For more information on putting your time, talents and passions to work with us, call 307-760-3355 or email downtownlaramie@gmail.com

Volunteer with Us

Click the button below to access our volunteer application. We will do our best to match your interest with a committee and/or project that you will find rewarding!

Laramie Main Street to Participate in Brookings’ Case Study

Downtown Laramie

Laramie is one of three communities chosen by the Metropolitan Policy Program at Brookings to participate in research to assess the impact of local entrepreneurship programs on economic, physical, social and civic outcomes. Along with Wheeling, West Virginia and Emporia, Kansas, Laramie will be the site of a year-long project with the Brookings Bass Center for Transformative Placemaking and National Main Street Center (NMSC) to assess the impact of place-based entrepreneurship development programs.

Small towns and rural communities have long engaged in place-based strategies to reinvigorate their local economies, build community assets, and drive inclusive growth. And although these communities have witnessed real success in bringing new businesses, amenities, and opportunities to their residents, few efforts have been made to comprehensively assess, document, and disseminate the impact of these strategies for others in the field. The Transformative Placemaking Case Studies will help fill this gap by evaluating the impact of place-based entrepreneurship strategies on key outcomes, highlighting several successful examples, and presenting replicable practices and lessons learned for the field.

“We are honored that our work is being recognized at a national level and are eager to share what is working in Laramie with other rural communities”, shared Trey Sherwood, Executive Director of Laramie Main Street.

We are honored that our work is being recognized at a national level and are eager to share what is working in Laramie with other rural communities.
— Trey Sherwood, Executive Director of Laramie Main Street

In partnership with local stakeholders in the three select communities, the Bass Center and NMSC will conduct on-the-ground research to assess the impact of their entrepreneurship development program on economic, physical, social, and civic outcomes. The project will involve:

•    Interviews, focus groups, and surveys with stakeholders and residents in each community; 


•    Observations of relevant programming and public spaces in each community; 


•    Quantitative analysis of indicators related to economic, physical, social, and civic outcomes; 


•    The development and dissemination of a brief capturing lessons learned and promising practices 
for the field. 


Beginning in January 2020, the Bass Center and NMSC’s experienced, multidisciplinary team will lead the implementation and dissemination of the research, and will produce actionable, policy-relevant findings for regional leaders, community and economic development practitioners, and other stakeholders. 


Sherwood states, “This study gives us the opportunity to reflect back on 15 years of work revitalizing Downtown Laramie. With a holistic approach to partnership development, community engagement, business services, events, and beautification, we have had a positive impact on Laramie’s overall economy. In the last ten years alone, we’ve documented 296 renovation projects downtown valued at $11,609,587. Five new construction projects valued at $3 million. 38 public improvements valued at $4.5 million. 104 net new businesses and 509 net new jobs. Volunteers have contributed 42,181 hours valued at $920,500 for a total reinvestment of $20,361,283. Since 2009, for every one dollar spent by Laramie Main Street, another $15.24 is invested in the district”.

“At the end of the day, our success would not be possible without the strong partnership we have with the City of Laramie, the Wyoming Business Council, Wyoming Main Street, the University of Wyoming and the Laramie Chamber Business Alliance. These stakeholders will be an important part of the case study”, shares Sherwood.

The Bass Center for Transformative Placemaking inspires public, private, and civic sector leaders to make transformative place investments that generate widespread social and economic benefits. The National Main Street Center leads a movement to strengthen communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. The two organizations are partnering to leverage their unique, multidisciplinary expertise to bring inclusive growth and prosperity to more people in more places. 


Laramie Main Street Alliance strives to preserve historic Downtown Laramie while enhancing its economic and social vitality. It’s strategy for revitalization is based on developing downtown as home for entrepreneurs with a focus on authentic consumer experiences and creative Third Spaces.

LMSA is a part of the State of Wyoming's Wyoming Main Street program under the Wyoming Business Council. Guided by the principles of the National Main Street Program, the organization meets its goals by following the Main Street four-point approach, which includes design, organization, economic restructuring and promotion.

LMSA receives funding from the City of Laramie under a fee-for-service contract and, as a 501(c) 3, accepts tax-deductible donations and sponsorships from businesses and individuals to cover operational expenses.

Learn more at www.laramiemainstreet.org or follow along on Facebook at “Downtown Laramie Wyoming”.

Celebrating Laramie's Artists: Laramie Native Paints the Town with Living Art

By Isabel Zieres, Laramie Main Street Alliance Communications

On December 10, 1869, Wyoming was the first state to pass a law permanently guaranteeing women’s right to vote and hold office, 50 years before the rest of the nation. In 1870, Louisa Ann Swain cast the first female vote in a general election, ever, here in Laramie, Wyoming. Laramie and the rest of Wyoming are commemorating the 150th anniversary of women’s suffrage this year. To celebrate Wyoming’s essential role in the advancement of women’s rights, we’ll be featuring a series of articles that focus on local female business owners and their contribution to our community.

Rolling Tattoo Laramie Wyoming

For over a decade, artist Meghan Meier has provided the Laramie community with professional, custom tattoos. In June of 2006 Meier opened her shop, Rolling Tattoo, in the historic railroad district of downtown Laramie. Since then, she and the other artists at Rolling Tattoo have earned a list of devoted clientele that continues to grow.

Meier hasn’t always been focused on tattooing, but she has always been focused on art, and she was determined to pursue a career as an artist. After deciding to leave college in Vancouver, British Colombia, Meier developed her skills as a tattoo artist at a trade school in Detroit, Michigan. She later returned to her hometown of Laramie and opened Rolling Tattoo.

“It took a couple of years to build a reputation,” said Meier. “I never thought I’d stay in Laramie, but I’m happy I did.”

Rolling Tattoo is located on South First Street, almost hidden from the busier downtown area. Although the shop isn’t difficult to find, it’s unlikely someone visiting town would stumble upon it. Meier says her loyal customer base and occasional walk-ins are based almost solely on local word of mouth.

When asked about what it’s like to work in a traditionally male-dominated industry, Meier said the attitude towards tattoos in general has changed a lot over the last few years. The industry is now more focused on the artistry of tattoos.

Not only are tattoos more accepted, but the art behind tattoos has blown up,” said Meier. “And women are just as good at art as men.
— Meghan Meier, Rolling Tattoo

“Not only are tattoos more accepted, but the art behind tattoos has blown up,” said Meier. “And women are just as good at art as men.”

There is a lack of female tattoo artists in Laramie, and women may appreciate having Meier as an option to go to. Meier recognizes that some women may feel more comfortable getting a more intimate part of their body tattooed by another woman. Rolling Tattoo’s layout is made up of adjacent rooms, offering a bit more privacy than a traditional shop.

Just go for it. Don’t feel like being a woman is a negative thing. Kick ass and take names.”
— Meghan Meier, Rolling Tattoo

Meier says the community has been very supportive of her work from the start. In 2011, Meier and a few others spearheaded the Laramie Mural Project, a development that utilizes local talent to create large-scale murals across downtown Laramie. The project allowed Meier to express herself artistically through a different medium and reach a broader audience. Meier’s future plans include working more conventions, working abroad, and finishing her sauna.

Meier was asked what advice she would give to young women who want to start a business of their own. “Just go for it. Don’t feel like being a woman is a negative thing,” said Meier. “Kick ass and take names.”

Rolling Tattoo Laramie Wyoming

Request for Proposals: Laramie Main Street Communications Coordinator

LMSA Communications Coordinator

Request for Proposals: Laramie Main Street Communications Coordinator

Laramie Main Street Alliance (LMSA) is seeking applicants for the responsibility of the Communications Coordinator. This job includes marketing, branding, public relations, and strategic storytelling on various digital and print platforms for the downtown district in Laramie, WY.

Laramie Main Street’s mission is to preserve historic downtown Laramie while enhancing its social and economic vitality. The organization operates under the Wyoming Business Council’s Wyoming Main Street program and Main Street America. This position will take the lead on media relations for the organizations mission-driven projects, campaigns, fundraising efforts, events, and promotions.

Minimum Qualifications: 

The Communications Coordinator should be:

  • Organized and self-motivated

  • Possess strong verbal and written communication skills

  • Value relationships and community building

  • Enjoy working with diverse stakeholders

  • Be able to inspire and lead people

  • Customer service oriented

  • Thoughtful and patient

  • Willing to try new things

  • Dependable yet flexible

Preference will be given to applicants who have experience with: 

  • Social media and e-mail marketing

  • Graphic design (Adobe Suite and/or Canva)

  • Basic photography and videography skills

  • Press releases and relationships with local publications

  • Written and verbal communications

The Communications Coordinator shall carry out the following:

  • Maintain Laramie Main Street’s (Downtown Laramie) social media accounts

  • Keep the organization’s website up-to-date

  • Provide educational support for the downtown businesses via 1-on-1 meetings and group presentations

  • Collaborate with local community organizations on campaigns and events, support event committees including, but not limited to, Mash Up, Brewfest Scaramie, Christmas Parade, Farmers Market, Small Business Saturday

  • Represent Laramie Main Street in regards to press inquiries, public events and monthly Marketing and Promotions Committee meetings

  • Collaborates closely with the Laramie Main Street Director and Program Coordinator on project and event messaging

 

This role is a part-time, contracted position at 10-15 hours/week. The hired candidate will begin in January 2020. Interested applicants and agencies may submit a resume, cover letter and proposal with three examples of past work to downtownlaramie@gmail.com or at 115 Ivinson Ave. by November 18th.

Celebrating Laramie's Women: Sweet Melissa Carves Iconic Local Niche, Celebrates 20 Years in Historic Downtown

By Isabel Zieres, Laramie Main Street Alliance Communications

On December 10, 1869, Wyoming was the first state to pass a law permanently guaranteeing women’s right to vote and hold office, 50 years before the rest of the nation. In 1870, Louisa Ann Swain cast the first female vote in a general election, ever, here in Laramie, Wyoming. Laramie and the rest of Wyoming are commemorating the 150th anniversary of women’s suffrage this year. To celebrate Wyoming’s essential role in the advancement of women’s rights, we’ll be featuring a series of articles that focus on local female business owners and their contribution to our community. 


Sweet+Melissa+Laramie+Wyoming

Sweet Melissa Café and Front Street Tavern was established by Melissa Murphy in August of 1999. Since its opening, Sweet Melissa’s has earned a loyal customer base and established itself as a staple of Laramie’s downtown community. 

I was in a situation where I had the opportunity to do something I’ve always wanted to. I never imagined it would grow the way it has.
— Melissa Murphy, Sweet Melissa Café and Front Street Tavern Owner

For the last 20 years, the restaurant has been the only in Wyoming that can guarantee a completely vegetarian menu. Murphy said she knew people were skeptical of vegetarian food, but she was willing to take a risk. 

When Murphy moved from Texas to Laramie, she wasn’t finding the work that she was looking for, so she made a place for herself instead. 

“I was in a situation where I had the opportunity to do something I’ve always wanted to,” she said. “I never imagined it would grow the way it has.”

Murphy explains the venture wasn’t easy at first. It took a while for the new, vegetarian only restaurant to gain traction. Back then, First Street wasn’t as frequented as it is now.

 Murphy did all of the cooking herself for the first year, with a staff of one or two servers.

“The biggest struggle when first opening the restaurant was working 16-hour days while raising two small children. Fortunately, I had family members and a husband who were very supportive with both the restaurant and the children,” Murphy said. She is proud of her family ties to Laramie and refers to Sweet Melissa’s as a family restaurant. Her niece, nephew and daughter are currently on-staff.

Pictured: Melissa Murphy, Sweet Melissa Café and Front Street Tavern Owner Photo By: Isabel Zieres

Pictured: Melissa Murphy, Sweet Melissa Café and Front Street Tavern Owner Photo By: Isabel Zieres

Everyone told me this restaurant was doomed to fail, so to young women I say, don’t listen to the cynics.
— Melissa Murphy, Sweet Melissa Café and Front Street Tavern Owner

In December 2009, the business expanded and the adjacent bar, Front Street Tavern was added. It was initially developed to be a waiting area for customers of the café, but quickly established its own identity.

Due to tourism, the busiest time of year for the business falls during summer months, when many students have left town. However, Sweet Melissa Café and Front Street Tavern are visited regularly by Laramie residents and devoted clientele.

Murphy is grateful for the support of the Laramie community. She encourages women to follow whatever path they choose, even if it means taking a risk.

“Everyone told me this restaurant was doomed to fail, so to young women I say, don’t listen to the cynics.”

Sweet Melissa Café and Front Street Tavern have been thriving for nearly 20 years. Their staff of two became a staff of now 26.

Future plans for the restaurant and bar may include renovations, but either way, Sweet Melissa Café will remain an iconic part of Laramie’s downtown business community.


Sweet Melissa Anniversary Party
 

Celebrate with Sweet Melissa Café and Front Street Tavern staff and supporters on Saturday, September 7th with discounts, giveaways and more!